Customer Identity Cloud
It all starts with Customer Identity
Customer Identity is so much more than just the login box - from keeping every click safe to increasing acquisition and retention. Empower app developers, digital leaders, and security teams to accelerate time to market and grow your business.
What is CIAM?
Customer Identity and Access Management (CIAM) is how companies give end users access to their digital properties. It’s also how they govern, collect, analyze, and securely store all that user data. So if an awesome registration and login experience is currently delighting your customers, you’re likely doing Identity right.
Not quite there yet? It's OK. That's why we created the Customer Identity Cloud — so you could leave authentication (and much more) to us. Okta’s Customer Identity Cloud helps you build strong digital relationships, keep users’ clicks safe, and free up developers’ time for other projects.
Built to get more from your Consumer and SaaS Applications
SaaS Apps
Accelerate business growth by increasing developer efficiency. Make your application enterprise-ready with out-of-the-box features like enterprise federation, Attack Protection, and built-in multi-tenancy.
Consumer Apps
Get a better understanding of your customers, without added friction or security risk. From Passwordless to Adaptive MFA, simplify sign-ups and drive customer acquisition and retention.
The GenAI paradigm shift
Generative AI offers new challenges for Identity, but Okta AI is already ahead of the game. We’ve created a dedicated site for all things Okta AI, alongside this blog by Okta CEO and co-Founder Todd McKinnon discussing what it means for your business.
Create optimized digital experiences from the first click
Increase revenue through higher acquisition and retention
From sign-up to sign-out, create secure, optimized, and delightful digital experiences that help you convert customers for life. All with low-code features such as Universal Login, Passwordless, and Single Sign On.
Collect customer data that matters
Collect higher quality customer data without the added friction for your teams or end-users. Create enjoyable experiences, increase revenue opportunities, and gather more insightful data for your teams to build with.
Keep bad actors out with fraud prevention
Protect your revenue, protect your data, and provide a more secure experience for your customers. Take advantage of low-code features such as Bot Detection, Breached Password Detection, and Suspicious IP Throttling.
Drive developer efficiency
Power your dev team with private and public cloud deployment, Actions, and drag-and-drop integrations on the Marketplace. Reduce implementation time, and keep iterating with extensibility capabilities. Free up your dev team’s time so they can focus on innovating.
Meet your Customer Identity partner
We’ve got Identity covered, from frictionless login experiences to dynamic access management, so you can focus on growing your business.
Adaptive MFA
Define access roles for app and API users and extend authorization capabilities — all with ease.
Extensibility
Solve complex identity problems with a suite of tools designed with extensibility in mind.
Security
Strengthen login security while giving your customers a hassle-free experience.
User Management
Deliver a frictionless experience to your customers throughout their journey.
Authentication
Make a great first impression with customizable login experiences customers love.
Cloud Deployment
Deploy on a private or public cloud with one powerful platform.
Customer Identity does more for everyone
It enables app developers, digital leaders, and security teams to focus on innovation—so you can go further and faster with Identity.
Single Sign-On (SSO)
Give your customers, partners, and employees the flexibility of single sign-on (SSO), without sacrificing control or security.
Universal Login
Create secure, seamless, and scalable experiences without your own dedicated Identity team. SSO, MFA, and a whole lot more out of the box.
Adaptive Multi-factor Authentication
Provide intelligent access that adapts to your customers’ login behaviors.
Passwordless
Enable secure authentication with the option to use biometrics or security keys.
Actions
Solve complex identity problems quickly with extensible and customizable identity flows.
Machine to machine
Enable secure access between APIs and trusted services with ease.
Breached Passwords
Get ahead of breaches, ensuring login credentials stay in the right hands.